Stopping that is hard to do when your product is 15 feet long and needs to be extensively tested outdoors and in public during its development. ![]() Jeep Cherokee when unflattering photos of unfinished prototypes leaked in advance of that vehicle's debut. Indeed, the hazard of premature release of not-quite-done prototypes was illustrated by the online backlash that erupted against the ![]() "We like to save the big splash for when things come out looking beautiful and pretty," notedĬhevrolet Volt chief engineer Andrew Farah, pictured above. It is important to keep future products secret, to avoid undercutting the sales of current products and to build anticipation of the new product. They work in conjunction with the vehicle's designers to erase character lines almost as soon as they are drawn. It is no off-the-cuff exercise carmakers assign engineers to be in charge of developing bespoke camouflage for each new model. ![]() We've all see those photos of hotly anticipated upcoming models wrapped in black padding and crazy checkerboard and swirl patterns, and maybe wondered if all that is really necessary. How and why automakers work hard to camouflage their carsĬarmakers assign engineers to be in charge of developing bespoke camouflage for each new model.
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